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Research papers

Tying it all together

As a result of the research program, the circulation department simultaneously altered the promotional appeals to stress news and information, and began an extensive sales and public place distribution effort following extensive internal testing. The...

Catalogue: Seminar 1993: Competition In Publishing
Author: Stephen A. Douglas
June 15, 1993
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Citation

Douglas, S. A. (1993a, June 15). Tying it all together. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/tying-it-all-together


Research papers

A presentation of the TV, radio and print applications of the first intermedia personal meter

The intermedia watch has been discussed since 1987 and it was often seen as a myth. However, the production of a wearable passive device for recording television, radio, and print audiences is finally ready for a technology demonstration. This...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Lee Weinblatt, Stephen A. Douglas
June 15, 1992
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Citation

Weinblatt and Douglas (1992a, June 15). A presentation of the TV, radio and print applications of the first intermedia personal meter. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-presentation-of-the-tv-radio-and-print-applications-of-the-first-intermedia-personal-meter


Research papers

What is missing in media planning?

This paper is based on a lot of experience. My judgement for you today in "what is missing in media planning" are; A. Planners in general are not seriously and completely trained in fundamentals of media planning, the research methods and their...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Author: Stephen A. Douglas
June 15, 1984
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Citation

Douglas, S. A. (1984a, June 15). What is missing in media planning?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-is-missing-in-media-planning-